Superior Productions, a division of Superior Livestock Auction, and Land O’Lakes Purina Feed, LLC announce partnership on "The American Rancher".

Fort Worth, TX February 20, 2009 -- Superior Productions and Land O’ Lakes Purina Feed, LLC have formed a new partnership in 2009. Land O’ Lakes Purina Feed LLC will become the exclusive cattle feed sponsor of "The American Rancher"television series broadcast on RFD-TV (Dish Network- 231 and DirecTV 345).
"The American Rancher", a half hour program hosted by Pam Minick, explores the people, places and stories about ranching as a business and lifestyle in America. The series, produced by Superior Productions, showcases producers, ranches, breed associations, topics and individuals that are involved within the broad fabric of our nation’s livestock heritage. "It is a natural fit and we are very pleased to have such an outstanding partner to help us bring the stories of ranching and livestock to viewers nationwide" says American Rancher television series producer Joel Walters. "We are excited that Land O’Lakes Purina Feed, one of nation’s foremost agricultural companies, believes "The American Rancher" is a quality production and that the show can help them reach an important audience", says Superior Productions Manager Joe Lichtie. "The American Rancher" airs three times weekly on RFDTV starting with new programming during primetime on Mondays at 9:00 pm and two more chances to watch on Tuesday at 11:00 am and Sunday at Noon. (All times Eastern) Mike Krakoviak, Director of Cattle Business Group for Land O’ Lakes Purina Feed, LLC says, "We are thrilled to align ourselves with a quality organization like Superior Productions. The American Rancher is one of the best animal and agricultural television shows on RFD-TV and we look forward to sharing our knowledge and expertise in animal nutrition and management with that audience."

Land O’Lakes Purina Feed and Superior Livestock Auction joined forces last summer in bringing together Superior Preferred Financing and 4 Square Cattle Services which provide stockmen both financing and management programs for the cattle industry. The 4 Square team consists of experienced cattle professionals dedicated to optimizing clientele profits through risk management, referrals, market analysis and nutrition management.Superior Preferred Financing is a specialized product that helps meet the diverse needs required for a cattle operating loan including: cattle, feed, animal health and yardage costs. Applicants must have a cattle consulting agreement with 4 Square Cattle Services to be eligible for Superior Preferred Financing.

"The American Rancher" is committed to bringing viewers stories from the people and places that make up the American ranching lifestyle. The series began in the fall of 2004 and has developed into a program seen each week over RFD-TV for more than two years. Superior Livestock Auction is America’s oldest and largest video livestock auction company bringing more than 2 million head to market annually. Land O’Lakes Purina Feed has been serving livestock producers for more than 110 years and is dedicated to Building Better Cattle®.